Tini Stoessel
OVERVIEW:
Tini Stoessel is an actress, singer, dancer, and model who gained global popularity for her lead role in the hit Disney Channel series 'Violetta' (which aired in 130 countries and has 1.4 billion YouTube views). After signing a record deal with Hollywood Records, she released her self-titled debut album and toured across Europe and Latin America.
Tini needed new branding to establish herself as a recording artist, leaving behind her TV alter ego. With a social following of over 34 million, and over 4 billion audio and video streams, Tini also needed a digital hub to consolidate all of her content in one place that could easily be themed around her latest release.
ROLES:
Art Direction / Design
CLIENT:
Hollywood Records
Brand Development
Working directly with Tini, we presented her with a selection of different mood boards and themes in order to find out the graphical style and image she liked. From this, we developed a colour palette and style guide which was bold, simple, contemporary, sophisticated, youthful but could also represent the various genres of music featured in her album.
Digital Hub
Tini's digital hub consolidates all of her social media channels in one place, providing fans with quick and easy links to her official accounts. All of her content, including discography, tour dates and a personal about section, can be seen at a glance. The hub can also be easily themed around her latest studio release.
