I was part of a small team who led the implementation of Disney's new web strategy and design framework in 24 markets across EMEA. The new strategy refocuses and prioritises adult audiences across Disney, Pixar, Star Wars, and Marvel franchises and directs them to relevant editorial content and e-commerce products across all lines of business. This includes shopDisney, DisneyTickets, Disney Holidays and DisneyLife app subscriptions. It has since been adopted across the Asia Pacific.

Designer / Art Direction / UI & UX / Technical Specs
The Walt Disney Company


Framework & Style Guide

The visual design is simple, clean and accessible; emphasising characters and providing guests with a 'playful touch' that is uniquely Disney. A visual consistency and standardisation of the framework was developed with an in-depth toolkit and style guide that has been applied across all platforms, pages, and modules so that the guests can immerse themselves in content without being distracted by the user interface.



The same design principles and framework have been applied to Disney's new e-commerce site, shopDisney. The site features the most extensive collection of curated Disney, Pixar, Star Wars and Marvel merchandise from Stores, Parks, and brand partners such as LEGO, Hype, Swarovski, Funko, Cath Kidston and many more.