Disney

OVERVIEW:
I was part of a small team that led the design direction and implementation of Disney's new web strategy and design framework across 22 markets in EMEA.
The new strategy refocused and prioritised adult audiences across Disney, Pixar, Star Wars, and Marvel franchises and directed them to relevant editorial content and e-commerce products across all lines of business at The Walt Disney Company, including Disney+, shopDisney, Walt Disney Studios, Disney Tickets, and Disney Parks.
This direction has since been adopted across additional territories including North America, Latin America, India and Australia.

ROLES:
Designer / Art Direction / UI & UX / Technical Specs
CLIENT:
The Walt Disney Company

Disney HomepageDisney Homepage

The Foundation

The design of Disney.com is simple, clean and accessible; emphasising characters and providing guests with a 'playful touch' that is uniquely Disney.

A design system and style guide was created in order to give a visual consistency and standardisation of the framework. This was applied across all platforms, page templates and modules so that the guests can immerse themselves in content without being distracted by the user interface.

Image-showcaseImage-showcase
Disney.xxDisney.xx

Disney Tickets

The same design principles and framework have been applied to Disney's new e-commerce site, shopDisney. The site features the most extensive collection of curated Disney, Pixar, Star Wars and Marvel merchandise from Stores, Parks, and brand partners such as LEGO, Hype, Swarovski, Funko, Cath Kidston and many more.

shopDisney

The same design principles and framework have been applied to Disney's new e-commerce site, shopDisney. The site features the most extensive collection of curated Disney, Pixar, Star Wars and Marvel merchandise from Stores, Parks, and brand partners such as LEGO, Hype, Swarovski, Funko, Cath Kidston and many more.

shopdisney-samplesshopdisney-samples
shopDisney BrandsshopDisney Brands